THE VIRAL COMMERCIAL

THE VIRAL COMMERCIAL OF...

www.bedandbreakfastmania.com

Just 2 years since its creation and BedandBreakfastMania.com is taking an important step forward, launching an original, entertaining viral video, created by The Jackal.

Armed with the skills acquired in viral marketing, “And if each time you woke up ... you felt like you were at home?” was created.

We think the idea is definitely original, and responds to the features of the bed and breakfast phenomenon:
hospitality, warmth, friendship, fun and all useful advice for guests.

The video takes an ironic look at the concept of hospitality. The star of the commercial has the feeling of being right at home throughout the day: in fact he finds a tray of warm sweet rolls and steaming cup of coffee,
the symbol of hospitality, and this happens in church, on the bus, at a job interview and even when he is
bungee jumping or enjoying some other sport!

The video’s closing claim is “Italy, Bed & Breakfasts … a portal … a PASSION!”.
A message which strongly focuses on promotion of the B&B phenomenon by
the staff of BedandBreakfastMania.com through constant, daily work performed with great commitment
and passion, and which also underlines
the main goal of the portal, i.e. achieving better and better results in the area of
online B&B searches in Italy.

In the coming weeks BedandBreakfastMania’s editorial staff will be busy distributing and circulating the video on numerous video sharing portals,
social networks, forums and blogs.

The decision to create a viral video for the portal is completely in line with the need to create a strong viral content,
which can be exponentially spread on the network to the full benefit of our numerous B&B partners and future partners who honor us with their participation. .